Arkkitehtuurimuseo > Uutiskirjeet > Fill this Space is the rebellious little sibling of the Museum

”Fill This Space brings the creativity and the uniqueness of the younger generation into the museum – so it must be an environment that encourages young people to create and, frankly, to go as mad as they want while thinking about the future of architecture. Hopefully, that environment will be created through this visual approach”, says Amy Gelera, the designer behind the Visual Identity for the Fill This Space School Programme.

Hi Amy, could you tell us something about yourself as a designer?

I usually define myself as a visual designer because I tend to mix methods that might not necessarily stick to one discipline only. This was confusing at first since I could not pinpoint my practice to a certain category but nowadays I have learned to embrace the broadness of my methodologies. The visual communication I practice is often regulated by extremes, social phenomena and means of decolonization. I try to communicate those through irony, humour and vivid colours. I love colours.

”Fill This Space brings the creativity and the uniqueness of the younger generation into the museum – so it must be an environment that encourages young people to create and, frankly, to go as mad as they want while thinking about the future of architecture.”

Could you tell us about your approach to this project?

When I got commissioned with this project I thought the museum had made a mistake. I thought I was not in line with the visual approach that the museum usually employs and I felt a bit out of place. To my surprise, my loud way of designing was exactly what they wanted. I took this project as a challenge to remain on the familiar grounds of the museum but at the same time, reach out to their mischievous side.

I used animation, illustration and graphic design to create a trio of mischievous and awkward pink creatures that live within the museum. These creatures are made entirely of ellipses, one of architecture’s most defying forms – some of the inspiration also came from Le Corbusier’s modulor. Through these beings, I intended to visually play with the museum and make it interactive and youthful. I hope that anyone is able to relate to one of the characters and feel invited to create at the Fill This Space cosmos.

”The visual communication I practice is often regulated by extremes, social phenomena and means of decolonization. I try to communicate those through irony, humour and vivid colours. I love colours.”

How would you describe the new Fill This Space identity?

To me, Fill this Space is the rebellious little sibling of the Museum. It is part of the family but it has strong ideals and a defying way of presenting themselves. Fill This Space brings the creativity and the uniqueness of the younger generation into the museum – so it must be an environment that encourages young people to create and, frankly, to go as mad as they want while thinking about the future of architecture. Hopefully, that environment will be created through this visual approach.

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Fill This Space School Programme

Fill This Space is a School Programme for 16–20 years olds. In Fill This Space schools one have the opportunity to discuss issues related to architecture and the built environment together with museum and architecture professionals and architecture students. Application period for summer 2022 starts on the 1st of April, 2022. Read more

Want to partner up?

Read more about opportunities to participate in enabling summer school activities here.