A&DO Seminar 2023
Location: Muualla
Participant, Experiencer, Learner – Redefining Roles in Audience Engagement
Final Seminar of A&DO – Learning Centre for Architecture and Design Project
Time: Wednesday, November 1, 2023, 9:30 AM – 4:15 PM
Location: Vuosali, Vuotalo Cultural Centre, Mosaiikkitori 2, Helsinki
Participation: Free of charge | Pre-registration required
Language: The second part of the event is in English. Otherwise, the event is in Finnish.
Register here: https://q.surveypal.com/ADO-seminaari-2023
The nationwide A&DO – Learning Centre for Architecture and Design by the Museum of Finnish Architecture and the Design Museum has traveled across Finland. The final stop of the project is in Vuosaari, where the inspiring A&DO Lab, an exhibition touring within two side-opening shipping containers, was on display in August–September 2023. The three-year project culminates in a seminar that brings together learning and audience engagement professionals to discuss topical questions in the field.
How can art and culture strengthen an individual’s participation in their own environment? What role can museums play in fostering participation? What strategies do museums around the world employ to engage and serve communities beyond their walls?
The first part of the seminar delves into co-design themes. In the morning, we will hear about the co-development of the area of Vuosaari, the largest district in Helsinki, and contemplate what can be achieved when expertise is shared, based on the example of the A&DO project.
Providing an international perspective on the topic, Joanna Mawdsley, Head of Learning at V&A Dundee, and Keri Ryan, Curator of Learning and Engagement at M+ Hong Kong, will share insights on their audience engagement and learning strategies. Both V&A Dundee and M+ have successfully built and supported communities.
The Finnish Cultural Foundation is promoting the use of new and innovative practices in museums with the Museum Vision Project, the purpose of which is to increase the number of museum visitors and to enhance visitor experience. The project aims to revitalize museums to be more interesting, appealing, and effective in conveying information. At the end of the seminar, the success of these goals will be evaluated. The joint A&DO – Learning Centre for Architecture and Design initiative of the Museum of Finnish Architecture and the Design Museum Helsinki, along with Leikki – the Museum of Play, provides an inspiring examples of the methods that have been developed with the support of the Museum Vision grant.
Program
We offer breakfast and afternoon coffee.
9:30–10 Registration and Breakfast
10–11:30 Part 1: How Is a Good Local Environment Built in Vuosaari?
Leena Svinhufvud, Head of Learning / A&DO Project Manager
Tuuli Tokkola, Director / Vuotalo
Petri Leppälä, Architect / City of Helsinki / Urban Environment Division
Päivi Raivio, Designer / RaivioBomann Ltd.
Arja-Liisa Kaasinen and Hanna Kapanen / A&DO Team
11:30–12:30 Lunch break
12:30–13:30 Part 2: How Do Museums Worldwide Engage Audiences Beyond Their Walls?
Joanna Mawdsley, Head of Learning / V&A Dundee
Keri Ryan, Lead Curator, Learning and Interpretation / M+ Hong Kong
Afternoon coffee
13:45–14:45 Part 3: What Are the Museums of the Future Like?
Johanna Rassi, Museum Director / Museo Leikki
Anna Talasniemi Ph.D., doctoral researcher / in collaboration with: LUSTO
Susanna Pettersson, CEO / Finnish Cultural Foundation
14:45–15:00 Break
15:00–15:15 Towards a New Museum of Architecture and Design Together
Carina Jaatinen, Director / Museum of Finnish Architecture
Kaarina Gould, Project Director / AD Museum Project
15:15–16:15 Creative conclusion and summarizing the seminar’s insights
Joined by the 10th-anniversary celebration of the Finnish Design Education Society.